Angebote zu "Marketing-Domain" (4 Treffer)

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Process Control Systems Engineering
55,00 CHF *
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Process Control Systems (PCS) are distributed control systems (DCS) that are specialized to meet the requirements of the process industries. Many processes and plants of that domain have high safety and availability requirements, are instrumented with a large number of sensors and actuators and show a rather high degree of automation at least in standard operation regimes. There are remarkable differences and cross-discipline interdependencies between chemical-physical properties of the substances, prodedures, unit operations, equipment, instrumentation and control strategies. This results in the observation that there hardly any two plants that are identical, even if the products are interchangeable. Thus, it is not surprising, that there is an ongoing discussion if each domain of the process industries, namely chemicals, pharma, pulp & paper, oil & gas, food & beverages and water/waste water treatment should have its own specialized automation system. On the contrary, there are some opinions that PCS architectures that address all of the distinct requirements of the process industries, should even be generic enough to render the distinction between PCS and e.g. DCS for power generation and distribution a merely marketing or historical issue, not a technical one. This text book contributes towards that discussion simply by putting its focus on PCS engineering basics that are common to the different domains of the process industries. The examples and exercises are related to an experimental research plant which serves for the exploration of the interaction between process modularization and process automation methods in the process industries. This makes it possible to capture features of highly specialized and integrated mono-product plants (e.g. chemicals) as well as application areas which are dominated by locally standardized general-purpose apparatus and multi-product schemes (bio-chemistry, pharma). While the theory presented in this text book is applicable for all of the PCS of the different established vendors, the examples as well as most of the screen shots refer to PCS 7, Siemens’ control system for the process industries. Focusing on a single PCS makes it possible to use this text book not only in basic lectures on PCS Engineering but also in computer lab courses that allow students gaining hands-on experience.

Anbieter: Orell Fuessli CH
Stand: 08.12.2019
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Strategic Marketing for the C-suite
118,99 € *
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Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO). Unless academic research is relevant at the C-suite level, it is unlikely to be paid much attention lower down the organization. Strategic Marketing for the C-Suite has three objectives: (1) to understand what we can learn from recent academic research on strategic marketing, (2) to test the validity of earlier editorial positions, and (3) to make some modest suggestions as to what the field might do better in the future. The author addresses these objectives through a review of the academic research on a set of strategic marketing issues that are of relevance to top executives. Strategic Marketing for the C-Suite is structured in four steps. First, it examines the meaning of the phrase strategic marketing to help define the scope of the literature review and the role of the CMO in the firm, drawing on both the academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing.

Anbieter: Thalia AT
Stand: 08.12.2019
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Process Control Systems Engineering
50,30 € *
ggf. zzgl. Versand

Process Control Systems (PCS) are distributed control systems (DCS) that are specialized to meet the requirements of the process industries. Many processes and plants of that domain have high safety and availability requirements, are instrumented with a large number of sensors and actuators and show a rather high degree of automation at least in standard operation regimes. There are remarkable differences and cross-discipline interdependencies between chemical-physical properties of the substances, prodedures, unit operations, equipment, instrumentation and control strategies. This results in the observation that there hardly any two plants that are identical, even if the products are interchangeable. Thus, it is not surprising, that there is an ongoing discussion if each domain of the process industries, namely chemicals, pharma, pulp & paper, oil & gas, food & beverages and water/waste water treatment should have its own specialized automation system. On the contrary, there are some opinions that PCS architectures that address all of the distinct requirements of the process industries, should even be generic enough to render the distinction between PCS and e.g. DCS for power generation and distribution a merely marketing or historical issue, not a technical one. This text book contributes towards that discussion simply by putting its focus on PCS engineering basics that are common to the different domains of the process industries. The examples and exercises are related to an experimental research plant which serves for the exploration of the interaction between process modularization and process automation methods in the process industries. This makes it possible to capture features of highly specialized and integrated mono-product plants (e.g. chemicals) as well as application areas which are dominated by locally standardized general-purpose apparatus and multi-product schemes (bio-chemistry, pharma). While the theory presented in this text book is applicable for all of the PCS of the different established vendors, the examples as well as most of the screen shots refer to PCS 7, Siemens’ control system for the process industries. Focusing on a single PCS makes it possible to use this text book not only in basic lectures on PCS Engineering but also in computer lab courses that allow students gaining hands-on experience.

Anbieter: Thalia AT
Stand: 08.12.2019
Zum Angebot